United World Mission

Refreshing a 75-year-old Missions Brand

Client Profile

United World Mission's mission is to equip leaders, establish churches, and engage in holistic ministry by partnering with the church globally.

Scope of Work

  • Booth Displays & Materials
  • Brand Essence
  • Brand Guidelines
  • Communications Audit
  • Competitive Analysis
  • Content Strategy & Migration
  • Core Messaging
  • Logo & Visual Identity
  • Organizational Strategy (StratOps)
  • Print
  • Web Design & Development
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With nearly 75 years of history and multiple sub-brands, United World Mission was at a critical growth point where the need for brand clarity was urgent for continued success.

Denny Mathews, COO, United World Mission

Challenge

Continued growth as an organization and a recent merger with Overseas Council made it evident that the vision of United World Mission (UWM) was expanding. However, with nearly 75 years of history and multiple sub-brands, UWM was at a critical growth point where the need for brand clarity was urgent. With growth and credibility in mind, Rethink Creative was brought in to help refresh the UWM visual brand, clear up brand confusion, elevate the brand “voice” and be a guiding force for renewed vision-casting.

Solution

Strategic workshops and collaboration with the core team led to a clarity of the brand essence, which served as a foundation for the refresh. We took this insight and brought consistency to the UWM house of brands with a new logo and brand style guidelines. We then built a clean, brand-consistent and action-oriented website experience to educate and mobilize users.

Impact

Core team members now have renewed clarity on the mission and vision of the organization. Since the website launch, bounce rates have decreased and mobilization traffic has increased. Print and digital materials all bear consistent United World Mission branding, thus further solidifying the credibility of the brand.

“Branding was not among our strengths until Rethink stepped in and made us better at telling our story. They took time to understand who we are and facilitated a process with us to develop fresh ideas. Most importantly, they love the mission of Christ and keep that at the forefront of what we are doing together.”