Princeton Alliance Church

Simplifying Communication to Amplify Ministry Engagement

Client Profile

Princeton Alliance Church is a thriving, diverse, evangelical church located in Plainsboro, NJ. With a long and established history in their local community, PAC exists to help others live life to the fullest in Jesus by knowing God, developing community and bringing hope.

Scope of Work

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How does one of the largest churches in the Princeton NJ area not only maintain, but exceed the expectations of their church communications during a season of key staff transition? With new families cycling through its doors every week, Princeton Alliance Church needed to streamline and elevate their digital and video storytelling.

Vision Casting Promotional Video

Challenge

How does one of the largest churches in the Princeton NJ area not only maintain but exceed the expectations of their church communications during a time of key staff transition? Princeton Alliance Church is a thriving, diverse, and well-recognized church with a long and established history in their local community. A time of staff transition in their communications department led to uncertainty in the execution of future church communication efforts. With the hope of continuing the momentum that was already established by their internal team, PAC needed a creative partner to help them execute on design, web and video projects. Maintenance was the main expectation, but Rethink Creative brought in objective strategic creativity to key initiatives that moved the needle for their ministry further than expected.

Solution

Reinforce the PAC vision constantly through key initiatives. The new website design, which boasts a clear embrace of the vision—Know God, Develop Community, Bring Hope. Likewise, we developed a video strategy that led to the creation of 30+ videos, all of which play a vital role in reinforcing the vision of PAC. Lastly, we launched PAC’s first-ever annual report in digital and printed formats, to help them celebrate past ministry wins and communicate future ministry vision. Ultimately, our approach needed to be agile enough to keep the momentum going on key initiatives, while planning out future tactics.

Impact

Videos that engage people in the ministry of PAC like never before. And a website that serves as a hub for ministry, allowing them to adapt to the ever-changing landscape of church ministry.

“"Rethink Creative is our go-to creative agency. Their products are not only professional but set the bar very high. One of their unique abilities, as our creative partner, is to listen carefully from beginning to end so what they deliver is exactly what you need, only much better than you could ever do in-house."”