Fellowship International Mission

Standing Out in a Crowded Missions Field

Client Profile

Fellowship International Mission believes that missionaries are more likely to be successful when they have the freedom to do what the Lord has called them to do. Guided by their key attributes of Gospel-drive, flexible, approachable and local church-centered, FIM offers cutting edge services and care, helping missionaries to thrive in their personal life and ministry.

Scope of Work

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At a time of peak growth and transition, FIM wanted to clarify their story not only to their benefit but also to contribute to a more effective story for the missions world in general.

Paul Barreca, General Director, Fellowship International Mission

Challenge

Missions organizations face the constant threat of having to stand out in a seemingly crowded field. Excellent and authentic branding in the missions world, however, does the job of elevating an individual organization but ALSO the cause itself. This is what Fellowship International Mission wanted to do. At a time of peak growth and transition, FIM wanted to clarify their story not only to their benefit but also to contribute to a more effective story for the missions world in general. With this kind of team player attitude the FIM team wholeheartedly leaned into status quo challenging designs to unearth a beautiful rebrand, website, and supporting print and video collateral. This spirit of furthering the missions cause is at the heart of this rebrand with the hopes that the rising tide of excellence in branding will indeed lift up all the other boats furthering the missions cause.

Solution

We started how we always do—by asking questions. In order to help FIM truly stand out, we had to develop a deep understanding of what made them unique. After hours of discovery sessions and strategy calls, it became clear that the agency’s history and future hinge on their three greatest strengths: Gospel-centeredness, flexibility and approachability. These core attributes defined FIM’s new brand essence and laid the foundation for a strong visual identity system. We designed a strong, monogram logotype directly inspired by these characteristics, along with a modern, yet simple website that showcased the brand and mobilized FIM’s target audience.

Impact

Before any piece of creative was designed, the branding process unlocked an ability for FIM to talk about itself. The FIM brand was always Gospel-centered, flexible and approachable; the branding process simply elevated those attributes and pulled them through the visual identity coherently. This has led to a more confident and consistent representation of the brand, both internally and externally. Most exciting, the clarified brand and messaging has propelled recruitment and donation efforts. Their general fund saw an increase of 33% in a year and a half and their missionary recruitment saw an increase of 15% every year for the last two years! At the end of the day, this is the greatest impact anyone could ask for.

“When FIM needed new branding, we turned to Rethink Creative. They have become a true partner and are helping us connect with more future missionaries. The team at Rethink helped us articulate our vision in a way that connects with our audience and communicates our Gospel-centered message. We thank the Lord for them!”