Execution without strategy is aimless.


Design built on insights, not perceptions.

Strategy is a crucial initial checkpoint for laying out a focused creative plan-of-attack and building a shared vision of what’s to come. Get an outside-in perspective as we conduct in-depth research, delve into collaborative creative exercises and ask the tough questions that help you define, develop and reach your organizational goals and bridge the gap between your brand and your audience.

Who We Partner With

Capabilities include:

Vision & Purpose

Purpose is the foundation from which everything you do flows. With clarity of purpose your team is set up to achieve greater alignment and purposeful impact. Through facilitated workshops and team exercises we will help you clarify your WHY and reconnect with your organization’s core purpose and vision.

Organizational Strategy (StratOps)

We will help you define where you want to go and build a plan for how you’ll get there. A certified Rethink Creative StratOp facilitator will lead your team through strategic planning sessions to help you more clearly define your goals and identify the key steps you must take to achieve them.

Team Structure & Culture

We will equip your organization with insights on your ideal team and staff culture. These workshops and exercises are designed to help you align your team to accomplish your most important objectives. In the end, you will be able to set up your team for greatest impact, individually, and organizationally.


Your name is the door to your brand. It must do the simple, yet challenging job of attracting your audience so that they engage with the rest of your brand. Together, we will use our naming framework of 9 Guidelines to discover the perfect new name for your organization.

Competitive Analysis

The Competitive Analysis is a thorough examination of your brand’s current position in the market compared to your competition. Ultimately, it is a review of your brand’s effectiveness. With this in-depth analysis, we will measure the strength of your brand, together with its weaknesses, inconsistencies and opportunities for improvement.

Market Research & Insights

Our goal is to provide crucial external qualitative and quantitative insights that will give your team clarity on the best potential next steps and lead to a beautifully designed, robust, and insightful report and action plan. We will utilize industry-leading techniques such as qualitative phone research, quantitative digital surveys and focus groups to get the right data that will inform crucial decisions.

Communications Audit

A Communication Audit will help shed light on your brand values, positioning, vision, and strategic priorities. By auditing the quality and effectiveness of your current visual identity (website, logos, print pieces), we will be able to see how clear, consistent and compelling your visual brand actually is and gain clarity on actionable next steps.

Core Messaging

The stakes are too high to have foggy and inconsistent messaging plague your branding. Can you explain your organization’s mission, vision and unique value proposition in 30 seconds or less? If not, then core messaging might be the solution to your larger communication problems.

Refreshing a 75-year-old Missions Brand

With nearly 75 years of history and multiple sub-brands, United World Mission was at a critical growth point where the need for brand clarity was urgent for continued success.

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Ready to Get Started?

All relationships start with a conversation. Contact us today to talk next steps.

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