A mindset of potential.
A Mindset of Potential
Rethink What's Possible.
True innovation is never found by settling for what worked in the past. We were designed to be pioneers.
Every organization has the potential to create change. In order to build something innovative—something better than the day before—your organization must be connected to its higher purpose and not be afraid to take risks. After all, the greatest risk is not taking one at all.
Who We Are
Jinu Thomas
CEO & Brand Strategist
Jinu Thomas was born to missionary church-planting parents in West Bengal, India. As a little kid growing up in one of the most under-reached Gospel regions of the world, a deep-seated passion was planted in his heart to impact Kingdom work. For the last 20 years, Jinu, an executive MBA grad, has had 17-18 years of extensive professional & entrepreneurial experience in leading business teams in a fast paced technology environment, competitive pharmaceutical business landscape and in an extremely relationship-driven non-profit sector to favorably impact growth, market share, strategic planning, creative story-telling and profitability. Jinu is the founder and consummate visionary of a Christ-centered organization called Collyde that partners alongside 400+ churches to inspire, equip and support ministry leaders in the Northeast (NJ, NY, and PA). Seeing the overwhelming need to tell more effective and empathetic God-stories, he launched Rethink Creative, to use his talents to further impact the Kingdom via Strategy, Branding, Web Design and Video. Jinu strongly believes that no two organizations are alike and every organization has a unique DNA of its own and distinct mission God has called each to. Jinu and his wife, Ann, live in Bridgewater, NJ with their 2 sons, Joshua and Judah.
Elliott Shuey
Creative Director
The son of a pastor and classical musicians, a passion was stirred in Elliott from a very young age to see excellence and creativity emphasized within the church. This upbringing of arts and ministry not only sparked a curiosity in communications but ultimately paved the way for a career in graphic design. Elliott earned his Bachelor’s from Shippensburg University in Art, with a Graphic Design certification. Upon graduation, he supported the growth of a NJ-based web design studio as its lead designer for 3 years, and later served as lead graphic designer for a large, NJ-based church. This experience led Elliott to be integral in the launch of Rethink Creative; from its beginning, he has served as its Creative Director. Influencing all of the creative execution leaving the shop, he and his team are kept busy overseeing all facets of branding, web, print and digital communications for a variety of clients and campaigns. As a creative visionary, Elliott believes that it is creativity that opens the heart; when hearts are open, there is no limitation or restriction to what God will use or anoint. Elliott and his wife, Christine, live in Bucks County, PA and have 2 daughters.
Abigail Zoebisch
Graphic Designer
Janet Mendez
Client Manager
Janet joined Rethink Creative in 2018 and hit the ground running as the Client and Project Manager. With her creative background in photography and design, and expertise in administration, Janet guides our clients and team through a seamless and efficient process. As a multi-talented individual, Janet also serves in ministry at Collyde as the Social Media Coordinator and leads worship at local churches in New Jersey. Janet holds a Bachelors Degree from Monmouth University, is trained and certified in Digital Project Management and plans to pursue a Masters in Communication and Media in the future.
Rolando Vega
Strategic Engagement & Video Director
Rolando Vega graduated from Messiah College with a Bachelor’s in Film and Media Arts. After working for almost 4 years in a large church producing original video content and leading live video teams on Sundays, Rolando joined the Rethink Creative team to lead Strategic Engagement and Video projects. He works alongside the Rethink Creative team to discover and plan out the best solutions for our clients. Rolando is originally from Puerto Rico, speaks three languages (English, Spanish & Italian) and is an award winning independent film producer with 12 assorted film credits on IMDB. He is married to his beautiful wife of 4.5 years and enjoying life before kids. When Rolando is not watching the latest Netflix original movie with Becky, he is volunteering in his church’s video ministry as a live video switcher and tech producing the Collyde Summit.
André Brito
Assistant Business Developer
André Brito graduated from Kean University with a bachelors in Finance. He brings experience in Client relations and asset management to the Rethink Team with a personal approach to business development. Outside of his professional endeavors, André is a worship leader and Lead guitarist at Evangel Church in scotch plains, who also is responsible for the onboarding and training of new worship team members. André is a first generation American, the son of Portuguese and Brazilian immigrants with a fluency in Portuguese and Spanish. In his free time, André clears his mind with hobbies such as fishing, cooking, golfing and watching soccer with his girlfriend, Megan.
Hey, we're hiring!
We're always in search of talented visionaries to help us accomplish our client's mission. Check out opportunities to join our team below.
View Open PositionsOur culture
Core Values
Without honor, having everything means nothing.
People matter to us, because people matter to God. Everyday, with every decision, in every relationship & in every interaction we seek to honor God, our clients & our team mates. Honor is integrity in action and leading with honor means respect, caring, openness and accountability.
Creativity isn't a means to an end.
We were created in the image of God and as His image bearers, we are called to co-create with God. We reject the mindset that creativity is about skill-set and remain anchored to the reality that creativity is the signature of God’s nature within us.
Authentic gratitude leads to a joyous heart.
We come to work through choice, not obligation or necessity and we believe that work should be challenging, fulfilling, exciting and fun. Nothing compares to the joy of a fun workplace, except getting to serve organizations that share the Gospel with millions of people around the world.
We explore, wonder and seek to think about the world differently.
We start fires by questioning, hunting, studying, examining, probing, observing, peeking, querying and searching. We know no bounds when it comes to finding new ways to help our clients grow their mission, their organizations, and ourselves.
Born from ministry, it is our calling to do good works that honor God and help share the Good News around the world.
We express this by providing excellence in creative work to our clients (talents), engaging in community leadership initiatives (time) and sowing seeds of generosity by tithing to local churches & missions organizations (treasures). Our team is making a difference everyday by being on-mission.
“Branding was not among our strengths until Rethink stepped in and made us better at telling our story. They took time to understand who we are and facilitated a process with us to develop fresh ideas. Most importantly, they love the mission of Christ and keep that at the forefront of what we are doing together.”
John Bernard
President, United World Mission“Rethink Creative helped turn our Annual Impact Report into a multimedia experience. Instead of simply listing numbers on a printed piece, they created a dynamic landing page that showcases stories of life transformation. Rethink helped us tell the story God is writing at Liquid Church and they’ll help tell your story too!”
Tim Lucas
Lead Pastor, Liquid Church“As SEND International looks to the future and considers how our brand and messaging is being perceived by a variety of audiences, we knew that we needed outside expertise to help us find alignment both internally and externally. Rethink Creative has been an extension of the SEND family, providing valuable insights, recommendations and strategies that position our brand for the Great Commission work of bringing the love and message of Jesus to the least reached.”
Michelle Atwell
US Director & CEO, SEND International“When FIM needed new branding, we turned to Rethink Creative. They have become a true partner and are helping us connect with more future missionaries. The team at Rethink helped us articulate our vision in a way that connects with our audience and communicates our Gospel-centered message. We thank the Lord for them!”
Paul Barecca
General Director, Fellowship International Mission“In the midst of the COVID pandemic, God birthed a vision called Boxes of Hope. The first team I called was Rethink Creative, who jumped all-in immediately and in less than 10 days, they brought the vision to life through branding and the design of a beautiful website. I truly felt a Kingdom Partnership. I encourage anyone that is looking for mission-minded creative agency to help them bring a God-breathed vision to life, there no one better than Rethink Creative.”
Chris Morante
Senior Pastor, Evangel Church
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