About Us - Rethink Creative

A Mindset of Potential

Rethink What's Possible.

True innovation is never found by settling for what worked in the past. We were designed to be pioneers.

Every organization has the potential to create change. In order to build something innovative—something better than the day before—your organization must be connected to its higher purpose and not be afraid to take risks. After all, the greatest risk is not taking one at all.

Who We Are

Jinu Thomas

CEO & Lead Consultant

Elliott Shuey

Creative Director

Abigail Zoebisch

Graphic Designer

Janet Mendez

Client Manager

Rolando Vega

Strategic Engagement & Video Director

Hey, we're hiring!

We're always in search of talented visionaries to help us accomplish our client's mission. Check out opportunities to join our team below.

View Open Positions

Our culture

Core Values

Without honor, having everything means nothing.

People matter to us, because people matter to God. Everyday, with every decision, in every relationship & in every interaction we seek to honor God, our clients & our team mates. Honor is integrity in action and leading with honor means respect, caring, openness and accountability.

Creativity isn't a means to an end.

We were created in the image of God and as His image bearers, we are called to co-create with God. We reject the mindset that creativity is about skill-set and remain anchored to the reality that creativity is the signature of God’s nature within us.

Authentic gratitude leads to a joyous heart.

We come to work through choice, not obligation or necessity and we believe that work should be challenging, fulfilling, exciting and fun. Nothing compares to the joy of a fun workplace, except getting to serve organizations to share the Gospel with millions of people around the world.

We explore, wonder and seek to think about the world differently.

We start fires by questioning, hunting, studying, examining, probing, observing, peeking, querying and searching. We know no bounds when it comes to finding new ways to help our clients grow their mission, their organizations, and ourselves.

Born from ministry, it is our calling to do good works that honor God and help share the Good News around the world.

We express this by providing excellence in creative work to our clients (talents), engaging in community leadership initiatives (time) and sowing seeds of generosity by tithing to local churches & missions organizations (treasures). Our team is making a difference everyday by being on-mission.

Why Rethink?

“Branding was not among our strengths until Rethink stepped in and made us better at telling our story. They took time to understand who we are and facilitated a process with us to develop fresh ideas. Most importantly, they love the mission of Christ and keep that at the forefront of what we are doing together.”

John Bernard
President, United World Mission

“Our church used Rethink Creative to help create new branding to match a completely new name. Throughout the process we found Rethink to be thorough and timely. In the end they nailed it. We love the design and we’re already receiving a lot of good feedback from friends and neighbors. Thank you, Rethink Creative!”

Jim Bushoven
Lead Pastor, Rockpoint Community Church

“When FIM needed new branding, we turned to Rethink Creative. They have become a true partner and are helping us connect with more future missionaries. The team at Rethink helped us articulate our vision in a way that connects with our audience and communicates our Gospel-centered message. We thank the Lord for them!”

Paul Barreca
General Director, Fellowship International Mission

“Rethink Creative helped turn our Annual Impact Report into a multimedia experience. Instead of simply listing numbers on a printed piece, they created a dynamic landing page that showcases stories of life transformation. Rethink helped us tell the story God is writing at Liquid Church and they’ll help tell your story too!”

Tim Lucas
Lead Pastor, Liquid Church

“Rethink Creative is an expert in brand identity, design and video. Their qualified team leads with empathy and specializes in working with ministries. Rethink Creative is the best creative agency I’ve ever worked with and our partnership has been invaluable in bringing excellence and consistency to our organization.”

Jesse Kroeze
Executive Director, Touch the World

A mindset of potential.